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A traditional manufacturing company can apply Steve Jobs' approach to aesthetics and craftsmanship by focusing on the design and appearance of their products, not just their functionality. This includes paying attention to the smallest details, even those that customers may not see. The company can also instill a sense of pride and ownership in their employees by involving them in the design process and recognizing their contributions, similar to how Jobs had the signatures of every member engraved inside the Macintosh. This approach can help the company produce products that are not only functional, but also visually appealing and high-quality.
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Jobs insisted that the machines must look friendly. He would not even spare the printed circuit board and other components from scrutiny. When engineers interrupted that no one would ever see it, Jobs said he wanted the Mac to be as beautiful as possible. The aesthetic and craftsmanship should be carried all the way through. When the Mac was completed, Jobs engraved the signatures of every member inside the Macintosh. With moments like this, he made the team see their work as art.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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