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The themes of Blitzscaling are highly relevant to contemporary issues and debates in the business world. In today's fast-paced digital economy, companies are often required to scale rapidly to stay competitive. The techniques and strategies outlined in Blitzscaling, such as aggressive growth tactics and prioritizing speed over efficiency in the face of uncertainty, are being employed by many successful companies like Google, Linkedin, and Facebook. These themes are central to discussions on growth strategies, particularly in the tech industry.
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Companies in China grow, break apart, and recombine with incredible speed. Smartphone maker Xiaomi is a prime example. It was founded in 2010; by 2015 it was the third-largest smartphone maker in the world; but in 2016 its sales dropped 40% year-over-year. The company responded by attacking its distribution problems with a rapid, massive effort to build up its off-line sales channel—in 2017 its sales had rebounded 59% from the previous year.
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Blitzscaling is all about rapidly growing and scaling a business or product. Learn the techniques that digital companies like Google, Linkedin and Fac...
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