The Value-Based Strategy approach is highly relevant in today's competitive business environment. It simplifies the complexity of strategic planning and focuses on creating and enhancing the value for customers. This approach is crucial for businesses to gain a competitive edge and achieve enduring financial success. It's the strategy that successful companies like Apple and Amazon employ to stay ahead in the market.

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Over the past few decades, strategy has become increasingly sophisticated. However, only a few companies manage to translate strategy into enduring financial success. Too often, strategic planning becomes an annual ritual. The Value-Based Strategy approach cuts through complexity and clarifies where to focus and how to deepen competitive advantage.

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Better, Simpler Strategy

Ever wondered what strategies make Apple, Amazon, and other juggernauts so successful? Better, Simpler Strategy by Felix Oberholzer-Gee shares top ins...

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