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Writing a vision and mission for a company involves a few key steps:
First, understand the difference between a vision and a mission. A vision is a long-term goal of what you want your company to ultimately become. A mission, on the other hand, is a statement about what your company is doing in the present to achieve that vision.
To write a vision statement, think about where you want your company to be in the future. Consider the impact you want to have on your industry, your customers, and the world. Make sure your vision is inspiring and ambitious.
To write a mission statement, focus on the present. What does your company do? Who does it serve? How does it serve them? Your mission should be clear and concise, and it should communicate the purpose of your company.
Remember, both your vision and mission should align with the values of your company. They should guide your business decisions and communicate your company's purpose to your team and your customers.
Finally, review and revise your vision and mission statements as your company grows and evolves. They are not set in stone and should evolve as your company does.
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The Art of War was written by a Chinese general named Sun Tzu more than 2,500 years ago. Revered for its practical advice on warfare, the lessons here...
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Generals understand the importance of arriving for battle first. When an army can get to the battlefield before their opponent, they have some distinct advantages. They are able to prepare, both physically and psychologically, for the battle to come to them. When the enemy arrives, they are tired from the journey and then must face an opponent who is rested and ready.
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