Download and customize hundreds of business templates for free
The book 'Made to Stick' has significantly influenced corporate strategies and business models by emphasizing the importance of creating 'sticky' ideas. These are ideas that are understood, remembered, and have a lasting impact, leading to a change in the audience's opinions or behaviors. For instance, in the corporate world, this concept has been applied in the creation of memorable marketing campaigns, effective communication strategies, and innovative product designs. The book encourages businesses to make their ideas concrete, unexpected, credible, emotional, and story-driven to ensure they 'stick' with their intended audience.
Question was asked on:
Instead of a PowerPoint presentation or something similar, the consultants created a life-size, interactive exhibit about a fictional family called the "Ferraris." The exhibit was set in the Ferraris's home, and displayed actual technology throughout that featured how their Disney experience had been enhanced by HP's technology. Because of the concreteness of the exhibit, it was a hit. Those at both HP and Disney could not stop talking about it. Because there was something so tangible between them, it made it much easier to have a discussion about and collaborate on the possibilities. News of the display spread like wildfire and it remained up much longer than originally planned due to the excitement.
Asked on the following book summary:
Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
Download and customize hundreds of business templates for free
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
Need social media platforms to generate better return on investment? Our Social Media Report collection provides customizable slides for traffic analysis, audience engagement and growth, social performance check-in, top posts analysis, plus many more. Use these slides to inspire new ideas for a company’s overall business strategies.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.
As soon as one or two attendees “dial in” to a virtual meeting, productivity starts to suffer, because attendees often interpret virtual meetings as a license to multi-task, “Harvard Business Review” reports. Now that remote work is the new norm, it’s especially important to run effective and proactive meetings. Communicate this to your team with our Virtual Meetings deck. To make the task easier for you, we added simple rules and technical instructions to the slides.