Chapter 5 of "Measure What Matters" discusses the concept of Objectives and Key Results (OKRs). It explains how traditional Management by Objectives (MBOs) had limitations such as slow implementation, stagnation without frequent updates, and discouragement of risk-taking due to salary ties. The chapter then introduces OKRs as a more dynamic, flexible, and risk-encouraging alternative to MBOs. OKRs focus on setting clear, measurable goals and tracking progress towards them, fostering a culture of transparency and accountability.
Expounding upon our recent Objectives & Key Results presentation, we bring you more insights on how...
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