Common challenges in applying video backgrounds in presentations include: ensuring the video is relevant to the content, maintaining a balance so the video doesn't distract from the message, and technical issues such as file size and format compatibility. These can be overcome by: carefully selecting videos that enhance your message, using videos sparingly and ensuring they don't overpower your content, and testing the presentation on the intended delivery system to ensure compatibility and smooth playback.

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Video backgrounds align with digital transformation initiatives in business presentations by enhancing the visual appeal and engagement level of the presentations. They can make presentations more interactive, dynamic, and memorable, thus improving communication effectiveness. This aligns with digital transformation initiatives which aim to leverage digital technologies to improve business processes, culture, and customer experiences.

A company like Apple could greatly benefit from using video backgrounds in their presentations. Apple is known for its innovative and visually appealing products. By using video backgrounds, they can enhance the visual appeal of their presentations, making them more engaging and memorable for the audience. This can help them better showcase their products and their features, thereby potentially increasing sales and customer engagement.

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