Potential obstacles companies might face when promoting original ideas include resistance to change, fear of risk, and groupthink. Overcoming these obstacles requires creating a culture that values innovation and dissenting opinions. This can be achieved by encouraging employees to voice their ideas and concerns, rewarding original thinking, and making decisions based on the quality of ideas rather than seniority.

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Despite being a part of the volatile financial services industry, Bridgewater has thrived; it is consistently praised for its innovative strategies. Its secret is promoting the expression of original ideas. The company avoids the stagnation of groupthink by inviting dissenting opinions. Every employee is expected to voice concerns and critiques directly to each other; they are evaluated on whether they speak up. They are even expected to challenge the core principles. Dalio wants people who think independently and so enrich the culture. Decisions are not based on seniority, as at Polaroid, but on quality.

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Originals

Learn how innovators and original thinkers across time developed their novel ideas, mitigated risks, persuaded others, and changed the way we all see...

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