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Companies might face several obstacles when applying the concept of sticky ideas. One of the main challenges is the complexity of the idea. If an idea is too complex, it might be difficult for the audience to understand and remember it. To overcome this, companies should simplify their ideas, making them easy to understand and remember. Another challenge is the lack of emotional connection. If the audience doesn't feel emotionally connected to the idea, they might not remember it. Companies can overcome this by creating an emotional connection with their audience, for example, by telling a compelling story related to the idea. Lastly, the idea might not be credible or believable to the audience. Companies can overcome this by providing evidence or examples that support the idea.
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Since they had listened in to the series of steps as a story, they themselves had mentally gone through the motions and it was engrained in their memory more tightly. Mental stimulation is effective because, when we hear someone detail an experience or walk us through the steps they took, scientific studies have shown that the same location in the brain is stimulated as it would be if we were actually participating in the physical activity itself.
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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