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Potential obstacles companies might face when applying the concepts from Shoe Dog could include resistance to change, lack of resources, and fear of failure. Overcoming these obstacles requires a strong leadership team that is willing to take risks and push boundaries. It also requires a culture of innovation and a willingness to learn from mistakes. Companies can also overcome these obstacles by investing in research and development, seeking external funding, and building strong relationships with stakeholders.
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In 1971 my old coach and partner Bill Bowerman had started experimenting with a new sole for our running shoes, something that would grip the track but still be light and flexible. He was drawn to the grid pattern on his wife's waffle iron, and came up with a prototype that he thought could work. After a few more months of experimenting, in 1972 I filed patent application number 284,736 for a shoe with an "improved sole having integral polygon shaped studs…of square, rectangular or triangle cross section… a plurality of flat sides which provide gripping edges that give greatly improved traction." We didn't know it at the time, but Bowerman had just revolutionized the athletic shoe.
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The iconic Nike sporting goods company started over 50 years ago as a ‘crazy idea’ in the mind of a young runner in Oregon. Shoe Dog is Phil Knight’s...
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