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Potential obstacles companies might face when applying the marketing strategies from "This is Marketing" could include resistance to change, lack of understanding of the target audience, and difficulty in creating a resonating story. To overcome these, companies could invest in change management strategies, conduct thorough market research to understand their audience, and work on creating a compelling narrative that aligns with their brand and resonates with their target audience.
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Your story has to resonate with the listener—tell them something they are waiting to hear and are open to believing. To tell your story, you need to see how humans dream, decide, and act; and you have to help them to become better versions of themselves. Ultimately, you're trying to connect—not transform someone, but dance with them.
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How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empat...
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