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There are several alternative methods to create a marketing plan. One method is to use a SWOT analysis to identify your business's strengths, weaknesses, opportunities, and threats. Another method is to use a PESTEL analysis, which considers political, economic, social, technological, environmental, and legal factors. You could also use a SMART goals framework, which ensures your goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Lastly, you could use a Lean Canvas, which is a one-page business plan template that can help you focus on key areas of your marketing strategy.
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"A marketing plan contains one or more marketing strategies. It is the framework from which all of your marketing strategies are created, and helps you connect each strategy back to a larger marketing operation and business goal," HubSpot team says. According to them, the below steps will help you put together a comprehensive marketing plan.
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What steps can businesses take to make their marketing goals measurable and achievable? Align your vision with new opportunities with our Marketing Pl...
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