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Uber and Lyft could consider several strategies to avoid burning through cash. They could focus on improving operational efficiency to reduce costs. This could involve optimizing routes, reducing idle time, and leveraging technology to improve service delivery. They could also explore partnerships with other businesses to create additional revenue streams. For instance, they could partner with restaurants or retail stores to offer delivery services. Additionally, they could invest in research and development to innovate and offer new services that could attract more customers and increase revenue. Lastly, they could consider adjusting their pricing strategy to ensure they are not undercharging for their services.
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Despite Uber's larger size, Uber only has twice the cash as Lyft. Lyft's market share has doubled since 2015 from 15% to 31%. As both companies battle it out for market share, they've had to spend on driver subsidies and promotional discounts for riders. It's a strategy that has caused both companies to burn through a lot of cash—Uber has reportedly spent over $11 billion since its founding. But this year, for the first time in its history, Uber announced it will be cash-flow positive for the full 2022. While it has become normal to make a loss for extended periods in the tech sector, Uber did so for longer than others.
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