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Some common challenges in applying the AIDA Sales Model include capturing attention in a saturated market, maintaining interest through engaging content, creating a strong desire for the product, and prompting action from potential customers. These challenges can be overcome by understanding your target audience, creating compelling and personalized content, demonstrating the unique value of your product, and using effective call-to-actions.
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Frank Cespedes, Senior Lecturer at Harvard Business School and Tiffani Bova, Research Vice President at a global research and advisory firm, Gartner, say that the buying process has become an ongoing cycle made up of parallel streams. The four streams to focus on in order to improve your sales model are:
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Expand the market presence of your product and exceed sales goals by applying the time-tested model of AIDA: Attention, Interest, Desire, and Action....
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