Some common misconceptions about Account-Based Marketing (ABM) include the belief that it is only suitable for large enterprises, that it is too expensive, or that it is too complex to implement. In reality, ABM can be used by businesses of all sizes, can be cost-effective if implemented correctly, and can be simplified with the right tools and strategies. ABM is used to target high-value clients by focusing marketing efforts on a specific set of targeted accounts, rather than a broad audience. This allows for more personalized and effective campaigns.
Need a way to market to the highest-value clients that generate the most revenue? This Account-Based...
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