Enter your email address to download and customize presentations for free
Some common misconceptions about Account-Based Marketing (ABM) include the belief that it is only suitable for large enterprises, that it is too expensive, or that it is too complex to implement. In reality, ABM can be used by businesses of all sizes, can be cost-effective if implemented correctly, and can be simplified with the right tools and strategies. ABM is used to target high-value clients by focusing marketing efforts on a specific set of targeted accounts, rather than a broad audience. This allows for more personalized and effective campaigns.
Question was asked on:
The factors should be customized to your specific offerings. Score each account on a scale of one to five for each factor, then add up the columns to get the total opportunity score for each. Here, we can see that Account Two has the highest opportunity index. So that's who the marketing and sales teams should focus on.
Asked on the following presentation:
Need a way to market to the highest-value clients that generate the most revenue? This Account-Based Marketing (ABM) presentation provides the tools t...
Download free weekly presentations
Enter your email address to download and customize presentations for free
Not for commercial use
Download 'Account-Based Marketing (ABM)' presentation — 34 slides
+39 more presentations per quarter
that's $3 per presentation
/ Quarterly
Commercial use allowed. View other plans
Need to leverage the core competencies of other organizations to accomplish a project? Use our Request for Proposal (RFP) template to guide every step of the proposal and bidding process, set the right expectations, and facilitate the evaluation process.
Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications deck to move customers through stages of the buying process and ultimately drive more revenue and better profitability for your business.
Need to better retain your biggest customers and maximize their values? Use our Key Account Management presentation for the top tools to manage the accounts that matter the most to your growth. After account managers land clients, an excellent relationship is vital to bring in recurring revenue and even upsell with higher margin.
Need a more structured and efficient way to close leads? Our Sales Process presentation guides through a pipeline that can take any prospective buyer from the early stage of awareness to a closed sale. It includes slides for Sales Pipeline, Lead Status and Activity, Lead Qualification and Scoring, Sales Channels, and Ideal Customer Profile, plus many more.