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The book suggests grabbing the audience's attention from the start with something they will care about deeply. For instance, you could introduce a talk about the importance of preserving forest land by saying something like, "What I am about to discuss will affect your businesses, the price of the food you eat, the very quality of the air you breath." This approach immediately makes the topic relevant to the audience's interests and concerns, thereby capturing their attention.
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Get their attention from the start with something the audience will care about deeply. "Do you know how long statistics say you are expected to live?" You could introduce a talk about the importance of preserving forest land by saying something like, "What I am about to discuss will affect your businesses, the price of the food you eat, the very quality of the air you breath."
Asked on the following book summary:
Dale Carnegie, author of How to Win Friends & Influence People wrote a lesser-known book aimed explicitly at public speakers. Though the book was writ...
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