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Some examples of bold and successful marketing campaigns include Burger King's campaign with Google Home, where they triggered the device to read out the Whopper burger's Wikipedia page. This campaign was bold as it utilized emerging technology and was successful despite some backlash. Other examples include Old Spice's "The Man Your Man Could Smell Like" campaign, which revitalized the brand's image and increased sales significantly, and Dove's "Real Beauty" campaign, which challenged beauty standards and resonated with consumers worldwide.
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Despite the fact that the move made some people (and companies, as Google wasn't exactly thrilled with the campaign) furious and spiked trolling activity, overall, the campaign was bold and enormously successful. "Burger King saw an opportunity to do something exciting with the emerging technology of intelligent personal assistant devices," Burger King representative told "Reuters."
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