Question
The book does not provide specific examples of companies that have benefited from CEOs who exhibit the four behaviors. However, it's widely recognized in the business world that companies like Apple, Microsoft, and Amazon have greatly benefited from the leadership of their CEOs (Steve Jobs, Bill Gates, and Jeff Bezos respectively) who exhibited these behaviors.
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Start by portraying yourself as a safe pair of hands—time and again, that is the one factor that decision makers focus upon, making sure they entrust this role to someone safe and reliable. This may not be the best way to proceed once you have the job, but boards hire on perception not on results. As noted earlier, being too nice does not get things done, but it does get you hired. Boards, and interviewers in general, consistently overemphasize soft skills such as likeability and confidence when making hiring decisions.
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