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Some examples of companies that have done brand positioning well include Apple, Nike, and Coca-Cola. Apple has positioned itself as a premium, innovative brand with a focus on design and user experience. Nike has positioned itself as a brand for athletes and fitness enthusiasts, emphasizing performance and motivation. Coca-Cola has positioned itself as a brand associated with happiness and refreshment.
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Companies that do brand positioning well have identified the customer's needs, desires, and pains, then crafted unique value propositions around those points. We've created a customizable template that has all the tools to help develop your own branding strategies, such as Brand alignment, Strategy canvas, Brand positioning model, and Brand health evaluation. Here's a breakdown of how these tools can be used to position your brand first in consumers' minds.
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Does your company still struggle with the best way to communicate your value to consumers? An effective brand positioning strategy can set you apart f...
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