Specific company names are not mentioned in the book "Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life" by Dr. Mark Goulston. However, it is mentioned that he coaches Fortune 500 CEOs and managers, implying that his techniques are used in some of the world's largest and most successful companies. The techniques are designed to help deal with irrational people in a professional setting, and they focus on empathy, active listening, and non-confrontational communication.

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1. Let the irrational person vent: When a colleague is acting irrationally, allow them to express their feelings without interruption. This can help diffuse the situation.

2. Connect on a deeper level: Try to establish a deeper connection by focusing on their left eye, which is connected to the emotional right brain.

3. Guide them back to normal: Once they have vented, gently guide them back to a more rational state by asking how you can assist them.

4. Encourage positive outcomes: This approach can help prevent negative outcomes like quitting or acting out, and instead promote a more positive, productive environment.

A startup can use techniques from "Talking to Crazy" to foster a healthier work environment by implementing strategies to deal with irrational behavior. When an employee exhibits irrational behavior, allow them to vent while maintaining a peaceful demeanor. Focusing on their left eye can help establish a connection with their emotional right brain. Once they've finished venting, guide them back to a calmer state by asking how you can assist them. This approach allows employees to release pent-up negativity, potentially preventing more severe outcomes like resignation or physical outbursts. It can pave the way for a more positive, healthier work environment.

The theories in 'Talking to Crazy' challenge existing paradigms in conflict resolution by suggesting that instead of trying to reason with irrational people, it is more effective to let them vent and observe peacefully. This approach is different from traditional conflict resolution methods that often involve trying to reason with the person or trying to find a compromise. The book suggests focusing on the person's left eye to connect with their right brain, which is associated with emotions. Once the venting is over, the book advises to gently guide them back to normal by asking what is one thing that you could do for them to help. This method allows people to let out their pent up negativity instead of leading to drastic outcomes like quitting or acting out physically.

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Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life

Do you often deal with bullies, manipulators, know-it-alls and other types of “crazy” in your profes...

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