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The book "This is Marketing" does not provide specific examples of companies that have successfully implemented the marketing funnel strategy. However, many successful companies use similar strategies. For instance, Amazon uses targeted ads to attract potential customers, builds trust through reliable service and quality products, and maintains customer loyalty with programs like Amazon Prime. Similarly, Apple has built a loyal customer base through innovative products and exceptional customer service, turning customers into brand advocates who generate word of mouth.
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Visualize a funnel: on their way through, people change from strangers to friends to customers to loyal customers. The smart marketer puts the effort into improving that funnel. Prime the pump with ads aimed at neophiliacs, the people who are looking to find you. Build trust with frequency and generate word of mouth. Give them a reason to want to tell their friends about you.
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How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empat...
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