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Some examples of companies with strong value propositions include Apple, Uber, and Slack. Apple's value proposition is based on the design, user experience, and innovation of their products. Uber's value proposition is based on convenience, price, and availability. Slack's value proposition is based on improving team communication and productivity.
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On the other side, the same elements of a value proposition are addressed from the customer's point of view. The customer has particular pains that need to be solved, and they should also find benefits in the product or service that are directly applicable to their needs. The last third is "customer jobs", or the tasks a customer needs to accomplish with a given product or service offering. A strong value prop addresses all three of these customer needs and how your company will answer them.
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How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...