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An example of integrated marketing communications in the fast food industry is Burger King's controversial 'Google Home of the Whopper' marketing campaign. This campaign, which was estimated to have earned $135 million in media, received a top creative award at Cannes Lions in 2017. The fast food company was able to sneak into people's homes through its TV commercial spot. The line from the spot: 'OK Google, Tell me about the Whopper' allowed the company to activate Google Assistant.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.
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Convey your business message to the desired market effectively with an integrated marketing communications toolbox. Use our Marketing Communications d...
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