Internal focuses of a company might include employee satisfaction, training and development, operational efficiency, and product development. External focuses might include customer satisfaction, market trends, competitor analysis, and corporate social responsibility.

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A well-rounded company culture should have both an internal and external focus. So use this radial map to show all the areas that your business pays attention to. Now, that's beauty inside and out. While viewers might not always read into every detail of this chart, the fact that it is being presented shows that your business is intentional, organized, and serious about its culture.(Slide 39)

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Company Profile

How to communicate the value of your business to customers? Have a Company Profile presentation ready to give a 360-degree showcase whenever new oppor...

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