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Some examples of networked products that faced the Cold Start Problem include Facebook, Slack, and Airbnb. These platforms needed a user base to provide value, but initially struggled to attract users due to the lack of existing network.
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When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it to be worth anything. Think of Facebook, Slack, or Airbnb. So how do you start the very first network without a basis to work from? Andrew Chen, General Partner at Andreessen Horowitz, calls this the Cold Start Problem.
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When a networked product launches, it faces a chicken-and-egg problem: people need to use it for it to be worth anything. So how do you start the very...
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