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Examples of products or services that have successfully addressed customer jobs include Uber, which addresses the customer job of needing a reliable and convenient mode of transportation, and Amazon, which addresses the customer job of needing a wide variety of products available at their fingertips for quick and easy purchase.
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How do you communicate your value to customers? Use this presentation template to create your own Value Proposition Canvas and dive into the most impo...
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On the other side, the same elements of a value proposition are addressed from the customer's point of view. The customer has particular pains that need to be solved, and they should also find benefits in the product or service that are directly applicable to their needs. The last third is "customer jobs", or the tasks a customer needs to accomplish with a given product or service offering. A strong value prop addresses all three of these customer needs and how your company will answer them.
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