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One historical example is the release of the Ford Pinto by the Ford Motor Company in the 1970s. The car had a design flaw that made it prone to catching fire in rear-end collisions. This led to numerous lawsuits and a damaged reputation for the company. Another example is the Samsung Galaxy Note 7, released in 2016. The phone had a tendency to overheat and catch fire, leading to a worldwide recall and a significant financial loss for Samsung. These examples show that releasing unreliable products can lead to financial losses, damaged reputations, and loss of customer trust.
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Imagine this: you're about to launch a new product feature. You give every user access, all at once. What if something goes wrong? In most cases, it's not a question of "if" but "when". Unfortunately, something will probably go wrong. Worst case scenario? You release a bad, unreliable product to every one of your customers. They flee to your competitors.
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How to know if an idea is worth pursuing? Companies need tried-and-true ways to discover the next big idea that will disrupt their industry. This Idea...
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