Download and customize hundreds of business templates for free
'Contagious: Why Things Catch On' presents several innovative ideas that can be surprising. One of them is the concept that successful advertising is not just about spending a lot of money. Instead, it's about educating the consumer about the benefits of the product or service. For instance, if you're trying to sell broccoli, don't just advertise it. Instead, create a series of ads that educate the consumer about the benefits of eating more vegetables. This approach increases the chances of success. Another surprising idea is that the popularity of a product or service is not just about price and availability, but also about quality.
Question was asked on:
Advertising plays an important part. Research shows that the average consumer wants and needs to know about a product or service before they will spend their hard earned money to purchase it. However, many businesses think all they have to do is pour a boatload of money into an advertising campaign and it will be successful. Sometimes that is an uphill battle and does not work. For example, if you are trying to sell broccoli, don't just spend money advertising it. Instead, invest in a series of ads that will teach the consumer the benefits of eating more vegetables, and you stand a greater chance of success.
Asked on the following book summary:
Why do some products and services become popular with consumers, while others seem to fade along the sidelines? Three important factors play a role in...
Download and customize hundreds of business templates for free
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.
Need social media platforms to generate better return on investment? Our Social Media Report collection provides customizable slides for traffic analysis, audience engagement and growth, social performance check-in, top posts analysis, plus many more. Use these slides to inspire new ideas for a company’s overall business strategies.
Need a marketing strategy that can get results fast? Here is a practical and uncomplicated 1-page marketing plan that you can complete today and increase your return on investment. Read this book summary to discover how to get, keep, and realize value from customers.
How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empathy and service lead to effective marketing today.