The Balanced Scorecard presents several innovative ideas about connecting strategy with action. One of the key ideas is the concept of translating a company's vision and strategy into a coherent set of performance measures. This allows for a more tangible and measurable approach to strategic implementation. Another innovative idea is the balanced scorecard itself, which provides a holistic view of an organization's performance by considering financial and non-financial measures. This ensures that actions taken align with the overall strategy and contribute to the company's success.

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believes that business leaders oftentimes fail to connect the necessary strategy with the appropriate action or tactic. The book covers how a company's vision and strategy can be translated into a coherent set of performance measures. The authors believe that when a company has a "balanced scorecard" it is easier to complete goals and continue on the journey to success.

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The Balanced Scorecard

The Balanced Scorecard believes that business leaders often times fail to connect the necessary strategy with the appropriate action or tactic. The b...

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