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What are some key questions to ask when identifying a gap in a business?

Some key questions to ask when identifying a gap in a business include: What is the current state of the business? What is the desired state of the business? What is the gap between the current and desired state? Who is responsible for this gap? What are the potential solutions to bridge this gap? What are the costs associated with these solutions? Once all these questions have been answered and the data has been analyzed, the root cause of the gap should become apparent.

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Here are some key questions to ask yourself to help identify the gap. Survey your entire team to get a wide sample of answers. In addition to asking what the gap is and who is responsible, ask for potential solutions and costs to eliminate the gap. Once all the possible reasons have been collected and studied, a root cause should present itself. In the case of a Saas business that is no longer seen as innovative, the root cause could be the development team is too swamped with incremental improvements for the existing core product. As a result, they don't have the bandwidth to work on anything new. (Slide 6)

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