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New ways of seeing how a business works can be achieved through visualization tools used in brainstorming sessions. This can take place in informal settings such as off-sites, strategy sessions, and early-phase innovation projects. It can help answer complex managerial challenges like restructuring an organization, coming up with a new business process, or codifying a system for making decisions.
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Although managers don't necessarily think of visualization as a tool to support idea generation, Berinato says, they use it to brainstorm all the time whether it is on whiteboards or on butcher paper. "Like idea illustration, idea generation relies on conceptual metaphors, but it takes place in more informal settings, such as off-sites, strategy sessions, and early-phase innovation projects. It's used to find new ways of seeing how the business works and to answer complex managerial challenges: restructuring an organization, coming up with a new business process, codifying a system for making decisions," he says.
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You can now save hours of work with our ultimate Charts Collection. This deck includes a variety of useful charts that you can copy and paste into any...
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