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Some of the most innovative ideas presented in Pre-suasion that can be used to direct consumer attention include the concept of 'priming'. This involves setting the stage for persuasion before the actual attempt is made. For instance, by focusing on information that is relevant to the consumer, their attention can be captured more effectively. Another idea is the use of self-relevant messages, which are more likely to capture someone's attention and interest, leading to a higher likelihood of action and decision making.
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For the average consumer, their attention is most likely focused on information about them or information that is relevant to them. For example, in personal health, a message that is self-relevant is more likely to capture someone's attention and interest. When that happens, people are more apt to act upon something and make a decision.
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Discover the best ways to direct the attention of the consumer towards a company. Learn persuasion models that can be adopted by smart and savvy busin...
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