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Hooked" presents several innovative ideas. One of the most surprising is the 'Hook Model', a four-step process that companies use to build customer habits. This includes a trigger, action, variable reward, and investment. Another innovative idea is the concept of 'internal triggers'. These are emotions that prompt users to take action, such as the fear of missing out. The book also discusses the importance of frequency in forming habits. The more often a product is used, the more likely it is to form a habit.
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With 12 versions of the Bible App in 900 languages, the app is designed to appeal to a world market. Using triggers, such as reminders for a daily reading plan and other notifications, with popular apps like Facebook and Twitter, the app is designed to constantly and consistently remind users to open the app.
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“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...
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