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The book 'When: The Scientific Secrets of Perfect Timing' presents several innovative ideas. One of them is the concept of the rhythm of the day, which suggests that our mood and productivity levels are influenced by the time of the day. For instance, people tend to feel happier in the morning and less so in the mid-afternoon. This pattern affects various aspects of our lives, from business decisions to legal judgements. For example, earnings calls held first thing in the morning are more upbeat and positive, and this mood even influences the companies' stock prices. Similarly, juries are more likely to judge someone to be guilty and are more likely to revert to stereotypes in making their judgement, later in the day.
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The rhythm of the day has wider effects than just tending to feel happier in the morning and less so in the mid-afternoon. Three American business school professors analyzed earnings calls from over 26,000 public companies and found that calls held first thing in the morning tended to be more upbeat and positive. Negativity deepened in the afternoon calls and only recovered after the closing bell. The time of the call, and the mood it engendered in participants, even influenced the companies' stock prices. Another study found that the same pattern affects juries judging legal cases—people are more likely to judge someone to be guilty and are more likely to revert to stereotypes in making their judgement, later in the day.
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Why is it so hard to concentrate in an afternoon meeting? Why do some people do their best work in the middle of the night? Are there ways to counter...
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