What are some of the most innovative or surprising ideas presented in 'How Google Works'?

Some of the most innovative ideas presented in 'How Google Works' include the concept of 'Smart Creatives' - individuals who combine technical knowledge with creativity. Google's management principles also emphasize the importance of a culture of innovation, encouraging employees to aim for 10X growth rather than incremental improvements. Another surprising idea is the 'default to open' approach, where information is shared openly within the company to foster collaboration and innovation.

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In , Google Executive Chairman and ex-CEO Eric Schmidt and former Senior Vice-President Jonathan Rosenberg reveal the management principles that powered the rise of Google from a dorm room startup to a tech giant. Read this book summary to learn proven ways that Smart Creatives and help you build a circle of innovation and achieve 10X growth.

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How Google Works

What new management tactics should you follow to not only survive but thrive like Google? In this book, Google's executive team reveals the management...

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