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The book Blitzscaling presents several innovative ideas. One of the most surprising is the concept of prioritizing speed over efficiency in the face of uncertainty. This involves scaling a business at a rapid pace and accepting the risks and mistakes that come with it. Another innovative idea is the concept of counterintuitive rules which include letting fires burn, ignoring your customers, and tolerating bad management. These ideas are surprising as they go against traditional business wisdom. The book also presents the idea of the Glengarry Glen Ross distribution law, which states that the best distribution model should take all, even if it's not the best product.
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Companies in China grow, break apart, and recombine with incredible speed. Smartphone maker Xiaomi is a prime example. It was founded in 2010; by 2015 it was the third-largest smartphone maker in the world; but in 2016 its sales dropped 40% year-over-year. The company responded by attacking its distribution problems with a rapid, massive effort to build up its off-line sales channel—in 2017 its sales had rebounded 59% from the previous year.
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Blitzscaling is all about rapidly growing and scaling a business or product. Learn the techniques that digital companies like Google, Linkedin and Fac...
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