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The book "Innovation and Entrepreneurship" presents several innovative ideas. One of the most surprising is the concept that innovation and entrepreneurship are not exclusive to "creatives" but are measurable and actionable steps that can be learned. It suggests that innovation can occur anywhere and at any time, provided one understands how and where to look for opportunities. It emphasizes that great ideas are not isolated discoveries but the result of seeking out opportunities both inside and outside an organization.
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Innovation and entrepreneurship aren't elusive concepts reserved for "creatives;" they contain measurable and actionable steps that can be learned. When you take the time to understand how and where innovation can happen, you can find plenty of opportunities to create improvements. Nearly any product line, marketing campaign, or customer service process can be changed for the better if you know where to look. Great ideas are rarely isolated discoveries that just suddenly appear; they are the result of seeking out opportunities both inside and outside an organization.
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Take the mystery out of entrepreneurship and innovation with this book. The author provides a series of case studies to demonstrate that the best inno...
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