One of the most surprising insights presented in 'The Power of Habit' is the concept of the habit loop, which consists of a cue, routine, and reward. This loop is a powerful tool that our brain uses to save effort. Another surprising insight is that once a habit is formed, it becomes part of our subconscious and often goes unnoticed. This lack of awareness can make some habits damaging. However, by understanding how habits are built, we can recognize them and initiate change. The book also highlights the power of small wins and how they can lead to significant transformations.

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Using examples of how habits impact daily life and business, explains why people do the things they do. With an understanding of how and why habits have so much influence, it's possible to change behaviors. The book explains how habits are formed, how they become a part of the subconscious, and how they often go unnoticed. It's the lack of awareness that makes some habits so damaging and understanding how habits are built is the first step in recognizing them.

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The Power of Habit

Using examples of how habits impact daily life and business, The Power of Habit explains why people do the things they do. With an understanding of ho...

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