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Companies like MycoWorks aim to substitute materials that are not environmentally friendly and are derived from processes that involve cruelty to animals. These materials include traditional leather, which is derived from animal hide, and synthetic materials like plastic and polyester, which are derived from non-renewable petroleum resources and are not biodegradable. Other unsustainable materials include conventional cotton, which requires a lot of water and pesticides to grow, and conventional silk, which involves killing the silkworms. MycoWorks and similar companies aim to replace these with cruelty-free and sustainable materials like mushroom leather, pineapple fibers, and cactus leather.
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To win over investors and customers, the company very clearly differentiates itself from competitors, such as Bolt Threads (mushrooms), Ananas Anam (pineapple fibers) and Desserto (cactus leather) who also aim to substitute unsustainable materials with cruelty-free ones. MycoWorks differentiator is its emphasis on the durability of the fabric.
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