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Some other examples of companies using voice assistants in their marketing strategies include Domino's Pizza, which allows customers to order pizzas via Amazon's Alexa. Similarly, Starbucks has a 'My Starbucks Barista' feature on its app, which uses AI to take orders via voice command. Patrón Tequila also uses Alexa to provide cocktail recipes to users.
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Burger King's controversial "Google Home of the Whopper" marketing campaign, estimated at $135 million in earned media, received a top creative award at Cannes Lions in 2017, per case study by David the Agency. The fast food company snuck into people's homes thanks to its TV commercial spot. The line from the spot: "OK Google, Tell me about the Whopper" allowed the company to activate Google Assistant.
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