What are some other processes that can be improved using customer

Customer journey maps can be used to improve various processes beyond sales and marketing. For instance, they can be used to enhance a customer referral program by understanding what motivates customers to start the process and what rewards they expect. Other processes that can benefit from customer journey maps include customer service, product development, and user experience design.

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Customer journeys are commonly used nowadays for digital products or features within products. While the examples presented here are focused more on sales and marketing, the journey isn't always just about a purchase. Edit these maps for whatever process you want to improve upon. For instance, you could create a journey map for a customer referral program. How can they feel motivated to start the process? What rewards do they get?

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Customer Journey Maps (Part 2)

Gain a better understanding and deepen the insights on your customers or target users with our collection of Customer Journey Maps. Use this essential...

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