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The technology used in the radar ball could have potential applications in various fields. In sports, it could be used in other ball games to measure speed, spin, and trajectory. In the automotive industry, it could be used to measure the speed of vehicles. In the aviation industry, it could be used to track the speed and direction of aircraft. In the military, it could be used for surveillance and tracking purposes. In the entertainment industry, it could be used in interactive games and virtual reality experiences.
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches...
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