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Using cruelty-free materials in the fashion industry has several potential benefits. Firstly, it promotes ethical practices by not harming animals. Secondly, it can appeal to a growing consumer base that values ethical and sustainable products. Thirdly, cruelty-free materials can often be more sustainable and have a lower environmental impact than traditional materials. Lastly, innovative cruelty-free materials can offer unique properties, such as durability, which can differentiate products in the market.
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To win over investors and customers, the company very clearly differentiates itself from competitors, such as Bolt Threads (mushrooms), Ananas Anam (pineapple fibers) and Desserto (cactus leather) who also aim to substitute unsustainable materials with cruelty-free ones. MycoWorks differentiator is its emphasis on the durability of the fabric.
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