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Implementing a digital transformation for brand management can pose several challenges. Firstly, there might be resistance to change within the organization. Employees may be comfortable with existing processes and hesitant to adopt new technologies. Secondly, the company may lack the necessary skills or expertise to manage the digital transformation. This could lead to poor execution and failure to achieve the desired results. Thirdly, there might be a lack of clear strategy or vision for the digital transformation, leading to confusion and misalignment within the organization. Lastly, the company may face technical issues such as data security concerns, integration problems with existing systems, and the need for substantial IT infrastructure upgrades.
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So you've engineered the perfect Brand statement to address the subconscious questions you want to address. But brand management takes place over multiple touch points. For instance, when you think of the pizza company Dominos, you probably don't think of a digital company. However, Dominos was able to overtake its main rival, Pizza Hut, through its digital transformation that began in 2008. The company hit rock bottom before it rebranded, changed its recipe and put an additional emphasis on digital sales.
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Your brand image can make or break what you do. Whether you want to overhaul an existing brand image find your brand voice for the first time, this pr...
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