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The ideas from "Post Corona: From Crisis to Opportunity" can be implemented in various real-world scenarios. For instance, businesses can leverage digital transformation to adapt to the new normal, such as remote working and online shopping. They can also focus on sustainability and social responsibility, as consumers are becoming more conscious about these issues post-pandemic. Moreover, companies can rethink their business models and strategies to be more resilient and flexible in the face of future crises. Lastly, businesses can take this opportunity to innovate and create new products or services that meet the changing needs and behaviors of consumers in the post-pandemic world.
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The most potent firms target the "brain, the heart, or the genitals" of a customer. Rational claims appeal to the brain. Brands that target knowledge (Google) or rational claims of value like Dell tend to have small margins. Brands that target the heart exploit the instinct to care for our own. Facebook appeals to the heart exploiting our need to connect to our friends and family. Luxury brands leverage the instinct to improve our sex appeal to sell products that make us feel more successful and good-looking.
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What will the world of business look like after the coronavirus pandemic? The pandemic will accelerate every trend by a decade and redefine entire ind...
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