Question
The ideas from "Post Corona: From Crisis to Opportunity" can be implemented in various real-world scenarios. For instance, businesses can focus on innovation and growth narratives, as these are highly valued in the market. Companies like Tesla have seen their value skyrocket due to their innovative approach and future growth potential. Similarly, businesses can also prepare for potential disruptions in foundational sectors and position themselves to take advantage of these changes. Furthermore, companies can ensure they are financially robust to withstand market fluctuations and avoid being shut out of capital markets.
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Markets make big bets on vision and growth narratives over hard numbers, leading to significant gains for innovators and market giants and steep declines for smaller firms and incumbents. Companies that have been doing well have benefited remarkably while weaker competitors have been shut out of capital markets had debt ratings cut, and customers worried about long-term deals. Firms that are deemed innovative are seeing valuations that reflect estimates of cash flows ten years from now discounted back at low rates. That's why Tesla's value exceeds the value of Toyota, Volkswagen, Daimler and Honda combined, even though it will produce just 400,000 cars in 2020 while the other four will build 26 million cars.
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