Question
There are several strategies a company can use to compete with blitzscalers. One of the most successful options is to avoid them and cede the current market to the blitzscalers. Instead, use your current assets to migrate to a new, less vulnerable market. This was essentially IBM's response when faced with competition from the likes of Dell. IBM repositioned itself as a system integrator and technology consultant. Another strategy could be to focus on a niche market or offer a unique product or service that the blitzscaling company does not provide. Additionally, focusing on quality and customer service can also give a competitive edge.
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The most successful option is to avoid them—cede the current market to the blitzscalers and use your current assets to migrate to a new, less vulnerable market. This was essentially IBM's response. Having been one of the original computer blitzscalers, when faced with competition from the likes of Dell IBM repositioned itself as a system integrator and technology consultant.
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