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Some strategies for maintaining a strong company culture during periods of change or growth include: staying true to the company's core values, aligning actions with the company's mission, and having strong leadership. Companies like Nike, Netflix, FedEx, Amazon, and LinkedIn have all demonstrated this. They have strong values that help unify their corporations amid merger and acquisition activity. CEO leadership also has a significant impact on internal culture, as seen in companies like Ford and Volkswagen. Other tactical efforts that can lead organizations closer to both brand-culture fusion and bottom line success include strategies implemented by Adobe, Airbnb, Salesforce, MGM Resorts, and Patagonia.
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This book summary details a multitude of case studies that demonstrate the power of brand-culture fusion. Nike's strong sense of purpose permeates their culture and brand and serves as the foundation for their success and market dominance in the sports apparel arena. Netflix experienced a dramatic turnaround due to returning to their core values and aligning their actions with their mission. FedEx, Amazon, and LinkedIn all have strong values that help unify complex corporations amid merger and acquisition activity. Case studies from Ford and Volkswagen reveal the outsize of impact of CEO leadership on internal culture. And, stories from Adobe, Airbnb, Salesforce, MGM Resorts, and Patagonia all demonstrate the various tactical efforts that can lead organizations closer to both brand-culture fusion and bottom line success at the same time.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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