Question
Innovators like Perry use several strategies to persuade experts to contribute to their radical ideas. One strategy is to break down the radical idea into smaller, more manageable parts. Instead of presenting the entire idea, they ask for help with interim steps. This makes the idea seem less radical and more achievable. Another strategy is to obscure the most extreme features of the idea. By doing this, they can temper the radicalism of the idea and make it more palatable to experts.
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Eventually Perry stopped telling the experts what she was trying to create—a transducer to send power over the air— and instead asked for interim steps. She persuaded acoustics experts to design a transmitter, others to design a receiver, and an electrical engineer to build the electronics. She tempered the radicalism of her idea by obscuring its most extreme feature.
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