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During the maturity stage, the implications of the inflection are clear. Organizations that are not prepared by now face decline. This is the stage to take advantage of growth opportunities. Some strategies could include deepening investments in successful areas, diversifying product or service offerings, or seeking strategic partnerships to expand market reach.
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Hype: After some early promise, there is a sudden buzz about how a paradigm shift is imminent. Believers invest heavily, hoping for massive growth. It inevitably ends up in disaster. Dismissal: At this stage, few of the initial entrants who survived would have begun to find viable business models and customer needs. This is the time to make small investments to explore opportunities. Emergence: At this stage, it becomes clear to industry watchers how the inflection may change things. This is the time to deepen investments to generate multiple future options. Maturity: The inflection has happened, and its implications are quite clear. The organizations that are not prepared by now face decline. This is the stage to take advantage of growth opportunities.
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How can you foresee new growth opportunities and take advantage of the next inflection point? Distilled from decades of consulting expertise on innova...
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